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"For the Sake of the Children" Is a Tough Media Barrier to Overcome

We all need to become more savvy not only about the food we eat and where we obtain it, but about interpreting all the related media messages that are created—spin, as the politicians like to call it.

We like to think that our country has a free press, and it’s other countries like China and Saudi Arabia that put out propaganda. But as a number of people commenting on my previous post point out, we are subject to all kinds of propaganda about food and health (not to mention politics and culture)—it’s just sometimes a little more slick and subtle than in other countries.

An important public relations battle is being fought under the radar, as it were, over these issues. Whether it’s about raw milk or the spread of disease or the labeling of food products, it happens. The good news is that more of us are becoming sensitive to it. I think that Steve Bemis makes an excellent suggestion in advising that we try to counter it with letters to the editor and every other such way.

The bad news is it’s going to be a long and tedious fight, because the germ fighters have used fear so successfully. I had that point driven home recently in a note forwarded to me involving a correspondence with a well-established science-health writer who’s been known to be open-minded. I don’t feel it’s appropriate to share the person’s name, since the note is a private email between a raw milk farmer and the media person. But here is a key paragraph:

“I embrace the good bugs, but not at the risk of exposing young children to the bad. It sounds like you have an excellent record--probably due to the fact… that your cows are on green pasture and, I presume, not in crowded conditions. But I've also seen the studies finding highly drug resistant disease-causing bacteria in raw milk on organic farms. How big is the risk? Maybe small. But I wouldn't risk exposing a young child, for all the benefits of the good bugs in raw milk.”

I should point out that this isn't the first time I've seen this argument from media people. It's one of the reasons the subject of raw milk hasn't received anything approaching fair coverage. Even for those “open-minded” individuals, a great fallback position is “for the sake of the children.” It’s going to take some effort to change their views on life.

P.S. I’ll be traveling for much of the next week, and not in a position to do much posting, so please excuse me. Back the week after.
Posted on Friday, November 30, 2007 at 08:37PM by Registered CommenterThe Complete Patient in | Comments23 Comments

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Reader Comments (23)

"interpreting all the related media messages"

When my son was about 4-5 yrs old, he had told me that we "needed" to buy some of that "brush your breath gum". It was Dentine (sp) gum. I sat down and told him about what I believed advertising was and the reasons for it... Companies had a product and they wanted to sell it so they tried to make you want or think you NEEDED things. At his young age he seemed to understand that. I also told him if he kept his teeth brushed, he wouldn't have bad breath.

Most times I ignore the ads on TV, to me, most seem insultingly stupid.

"For the sake of the children". Wow, it is bad to give them raw milk yet ok to fill thier growing bodies with chemical infused processed/junk foods? There is something wrong with that picture.

Safe travels to you.
November 30, 2007 | Unregistered CommenterSylvia
This is the first I've heard of "studies finding highly drug resistant disease-causing bacteria in raw milk on organic farms." Given that I drink raw milk from organic farms, I would sure like to read those studies. In fact, I'm surprised that I wasn't aware of such studies -- I like to think I'm fairly well-informed about health and nutrition. Does anybody know where I might be able to find them?
November 30, 2007 | Unregistered CommenterTom
Again, we have to be careful - the simple phrase "raw milk from organic farms" doesn't make it clear whether the raw milk referred to, was intended for pasteurization, and thus NEEDED pasteurization because of the way the animals are fed, for example, with organic grain. Or the nice organic milk got a little bit contaminated due to careless or extensive handling, or long holding times in the bulk tank, etc. etc. Just because it's organic milk doesn't mean that it doesn't need pasteurization. The grocery stores are full of organic milk that I wouldn't touch before it's pasteurized (or after, for that matter).
December 1, 2007 | Unregistered CommenterSteve Bemis
I dunno. Any time I hear something being pushed as "for the children," I am instantly suspicious. It is a very common recourse for people arguing from inadequate evidence.
December 2, 2007 | Unregistered CommenterCord
http://www.theage.com.au/news/national/keeping-us-on-the-street-and-narrow/2007/12/01/1196394689031.html

The episodes, made between 1969 and 1974, have been released in the US with the caution: "These early Sesame Street episodes are intended for grown-ups and may not suit the needs of today's preschool child."

I suppose the above, is "for the sake of the children" too.
December 2, 2007 | Unregistered CommenterSylvia
A comeback to "for the sake of the children" would be to suggest the following: The all-cause child illness & death rate in raw-milk drinking populations is most likely lower (much lower) than the child illness & death rate in matched populations consuming pasteurized dairy. By "matched" I mean controlling for other factors such as race, income, geography, etc.
December 3, 2007 | Unregistered CommenterElizabeth McInerney
Playing loose and fast with the studies, and obfuscating the difference between raw milk produced for pasteurization and direct consumption, many media types have missed the point. Instead they look for the emotional angle that will appeal to the shallow and unfulfilled masses. For the sake of the children, jeez, more like for the sake of ratings and response. Nothing like good strong emotion (and $) to cloud fact & reason.

There are many out here that are doing raw milk just FOR this reason….FOR the sake of the children. Being blessed with living food from an early age, building a body and spirit from wholesome, nutrient dense food, is a gift far too few kids are getting today. Many even feel that the processed, dead food supply of today’s world is hindering the full expression of human evolution. (while proving this might be difficult, it lends itself to an interesting debate).

There is nothing greater than seeing a child grow on your milk. There is nothing quite like seeing the pasture in their smile, and recognizing that calcium in their bones could’ve been spread on your north 40 years ago, or fed in the mineral lick last month. “I want milky” is music to many ears, and only rivaled by “I want REAL milky”. Having a personal stake in the children that you feed is much better than just shipping it off to the coop. How dare the shallow and uninformed twist this higher motivation down to the gutter-ness and evil of fear. Shame.

Raw milk, done right, is safe….even for children. If your farmer feeds it to his kids, why wouldn’t you feed it to yours….and if he doesn’t, why would you?

Seems to me like it’s smarter to get to know your farmer (and their kids!)
December 3, 2007 | Unregistered Commentermilkfarmer
The Journal of Clinical and Experimental Allergy published a study showing that children who drank raw milk had 26% less asthma and 57% less food allergy than children drinking pasturized milk. This was true in both urban and rual areas, but only if the children had raw milk from a very early age. So "for the sake of the children"........
December 3, 2007 | Unregistered CommenterSteve Atkinson
A study commissioned by the Weston A. Price Foundation (conducted on a national sampling by Opinion Research Corp) revealed that fully 10% of the United States population has been advised by a health care professional that they are lactose intolerant. Another study reporting over 700 responses from raw milk drinkers (still being analyzed for numerous other variables) has so far revealed, that over 90% of those advised that they are lactose intolerant, have no problem drinking raw milk.

So what's the problem with raw milk???
December 3, 2007 | Unregistered CommenterSteve Bemis
So what's the problem with raw milk???


If the majority of consumers want raw milk, then the factory farms would have to change the way they "produce" dairy products. And we all know that would be big $$$ and on the small pacels of land, it would be impossible. The slander and propaganda against organic appears to worry the factory herbicide/pesticide/GM etc, farms, as they would also have to change how they do business also.

Those who want organic and "natural" foods are growing in numbers. When they become the majority, and I do believe that eventually they will be the majority, the factory farms will become obsolete or at least endangered. Thus they will fight with all they have to prevent this movement.

In the Central Valley of California, it is easy to eat locally and eat in season. I would expect in other parts of the contry, it can be done. The only constant is change.
December 3, 2007 | Unregistered CommenterSylvia
I think Steve Bemis' point is well taken. One study the media person could have been alluding to (though it wasn't specifically about raw milk, and discussed previously on this site) showed a wide presence of pathogens in raw milk destined for pasteurization.
http://jds.fass.org/cgi/content/full/87/9/2822?gca=87%2F9%2F2822&sendit=Get+All+Checked+Abstract%28s%29&
Not all raw milk is created equal, as many of us know well.
December 4, 2007 | Unregistered CommenterDavid Gumpert
Since grass-grazed cattle lose the infectious e-coli from their system in as little as 2 weeks after being taken off grain, according to a Cornell study, it makes sense to replace cornfields with grass fields.

Cows producing organic milk, fed organic corn would have the same or nearly the same likelihood of carrying infectious e-coli as nonorganic milk. They're still being grained.

How is it that most food editors writing about pathogens always miss this nice little fact about grass? It makes me feel like putting up billboards across the U.S. saying "Grass fed cows don't spread infectious e-coli!" or "Corn = e-coli."

Michael Pollan suggested in his book, "The Omnivore's Dilemma," that midwestern farmers slowly replace cornfields with grass-grazed animals.

With the advent of biofuels, replacing corn with grass now seems even less likely. But such seemingly impossible battles have been won, and we've only started this one.

Gwen

December 4, 2007 | Unregistered Commenterelderberryjam
My story about USDA and the Leafy Greens has been published on DailyYonder.
http://www.dailyyonder.com/speak-your-piece-lets-toss-green-leafy-laws

December 4, 2007 | Unregistered CommenterHenwhisperer
Gwen's comment gave me an idea (don't laugh...sometimes I have a good one<g>).

I've often said that while non-violent civil disobediance on the part of sustainable agriculture farmers is a necessary part of our war for raw milk and other nutrient dense foods. I really believe that which is why I was willing to (as attorney Pete Kennedy said), "Put a target on ky back."

Equally important though is that our customers, the consumer, keep the pressure on the regulators to do away with rules and regs that keep us from those same nutrient dense foods.

Gwen said, "It makes me feel like putting up billboards across the U.S. saying "Grass fed cows don't spread infectious e-coli!" or "Corn = e-coli."."

Well, billboards are pretty pricey, but for those of us that live close to a small town newspaper, especially weeklies, small ads are cheap. If there is a regular occasional ad, combined with an ongoing letter to the editor campaign, along with constant communication with regulators and legeslators, we can let the powers that be know that we are a force that is not going away and that they will have to deal with if they want to keep their jobs. Government employees and elected officials are, after all, our employees...sometimes they just need reminding of that fact <g>.

Constant, unrelenting pressure is the key...CONSTANT unrelenting pressure.

Bob
December 4, 2007 | Unregistered CommenterBob Hayles
So I was at the store today and saw this flyer from Organic Pastures, something about january 1st being the first day it will be nearly impossible to get raw milk legally in CA. What's that? Can anyone enlighten me?

I don't drink milk from OP, but from a PA farmer's supply at a local cooperative. I love that stuff and if any of it goes away, I'll be very unhappy, to say the least.
December 4, 2007 | Unregistered Commenterelly
Check this out, people. The Splendid Table website did a poll about eating sustainably and these are the results. http://splendidtable.publicradio.org/about/sustainability_results.shtml2.
Scroll down to part II, #2: Should the Federal government regulate food more closely? and see what the most food literate people have to say. OVERWHELMING majority say yes.
December 5, 2007 | Unregistered Commenterjean
Jean the link didn't work. I'd like to see the question, since the media have all sorts of news about contamination of all kinds coming over from China. Would I want more government inspection of food coming from thousands of miles away, produced under mysterious conditions by people I have no hope of knowing?? HECK YES. Do I want more inspection of the food I buy locally from people I know? HECK NO. My answer depends on the question.
December 5, 2007 | Unregistered CommenterSteve Bemis
Elly the concern raised in the flyer you saw, is undoubtedly tied to the new California law requiring unrealistically low coliform limits on raw milk in the final container. As this law stands, if it were rigorously enforced beginning January 1, 2008, it would very likely severely restrict all raw milk in California, certainly from larger operations like OP. This kind of coliform measurement, is NOT a specific disease indication, since the pathogen (disease) tests are separate, and the specific tests which OP conducts regularly are posted on their website. This coliform measurement is a very general indication of the overall quality of the milk, which typically correlates to its shelf life. Whether this number for final containers is 10 or the more reasonable 50, for example, would make little difference to the shelf life of the milk. If the coliform count were 200,000, on the other hand, the milk would sour quite quickly and the farmer should in that case be looking for equipment malfunctions which are letting dirt into the milking system. As it stands, it appears that the limit of 10 for the final container (as opposed to a measurement at the bulk dispensing tank, where a reading of 10 would be reasonable) is uniquely designed to eliminate raw milk production in California.
December 5, 2007 | Unregistered CommenterSteve Bemis
Try this. If it doesn't work take the period off the end. But the question is just as I said. Could it be that we can't expect the FDA to leave us alone if we expect them to check the food from china because we want to keep buying it. It may just be all or nothing at all: http://splendidtable.publicradio.org/about/sustainability_results.shtml
December 5, 2007 | Unregistered Commenterjean
Thanks for the good link; it worked. I still think the survey questions are imprecise enough to cause problems in interpreting the results. I agree it's possible that people just want more FDA inspections, but I think given the vagueness of the questions, that it's equally possible that someone who's concerned about bad foreign food (many answered that they were concerned about foreign food), given a simple choice of yes/no to the FDA inspection question, probably would not answer "no", even as they may have wished for a more careful question phrasing which might have distinguished between increased inspections of local food vs. increased inspections of foreign food. Bottom line: I don't think we know what this survey question and answer really mean.
December 5, 2007 | Unregistered CommenterSteve Bemis

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