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Drip, Drip, Drip: The Power of Rumor and Intimidation in the Michigan Raw Milk Case

bigstockphoto_Telling_Secrerts_1097097.jpgA huge five-foot-by-ten-foot banner went up last Friday in the Ann Arbor meeting hall where the Family Farms Cooperative (FFC) distributes raw milk and other dairy and meat products to members: “This could be our last delivery. We need your help. Please write letters to the FDA and MDA.”

The sign, apparently posted by a co-op member, was well meaning, but the effect was to create rumors, circulated via listserves and word of mouth, that last Friday’s delivery was the last one. In the emotionally and politically-charged atmosphere that has swirled around FFC since the Michigan government’s sting operation against FFC last October, anything seemed possible. Maybe the government was about to shut down FFC. Maybe the Cass County prosecutor was about to indict the farmers who provide FFC products. Maybe one of the farmers who provides product was about to bow to the government pressure and discontinue supplying product.

In fact, nothing had changed beyond what has already been reported. But for Richard Hebron, a farmer and manager of the co-op, such rumors represent just another victory for the government. The problem is that, for all the bravado exhibited by many FFC members and supporters, a significant number of less vocal members have been intimidated by the Michigan and federal government actions. "People are being scared away," says Hebron.

Hebron reports that after the MDA conducted its raid last October, business declined about 25%. Some of that occurred because retailers representing three distribution points in the Chicago area were scared off by the MDA’s actions. But some occurred because FFC members dropped out or stopped ordering dairy and meat products.

Then, when the federal Food and Drug Administration (FDA) issued its warning letter to David Hochstetler, the Indiana farmer, two weeks ago, ordering him to discontinue sending raw milk to co-op members in Michigan and Illinois, there was a further erosion in orders, on the order of five to ten per cent.

“I’ve talked to several people who say, ‘I know (the raw milk) has improved my health, but we don’t want to get in trouble with the government'…They think they’ll be handcuffed and hauled off to jail”

Yes, the publicity around the case has attracted new co-op members, but this hasn’t been enough to make up for the drop-off. “If it wasn’t for the new members, we’d be down even more,” says Hebron.

For all the wonderful letters that have been written to the Cass County prosecutor and other government officials on behalf of FFC, there are still many people who are afraid.

Posted on Tuesday, February 27, 2007 at 10:22AM by Registered CommenterThe Complete Patient in | Comments2 Comments

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Reader Comments (2)

Senator Carl Levin of Michigan has received clarification of FDA's position on raw milk, and we continue to work both with FDA and MDA toward resolving the situation with David Hochstetler and Family Farms Coop. As part of that effort, we have provided both MDA and FDA with copies of the 230+ testimonials written largely by Family Farms Coop members, testifying to their positive experiences with raw milk and their commitment to ensuring its supply. A fair share of these testimonials were created on the Family Farms website (www.familyfarmscoop.com). Senator Levin was also provided with a set of these testimonials in a meeting held this morning in his Detroit office, and my letter to him follows. In all that has happened since October, there is nothing more certain than the power and positive effects being produced by the many letters written to MDA and FDA, legislators, this and other sites as well as other recipients, together with the testimonials. There is reason for hope; remember, there is nothing illegal about drinking raw milk; please keep the faith, and keep those cards and letters coming!

Senator Carl Levin
Patrick V. McNamara Federal Building
477 Michigan Avenue
Suite 1860
Detroit, MI 48226-2576

Attention: Gail Govaere

RE: Family Farms Co-op

Dear Ms. Govaere:

As promised, I enclose a copy-set of the 232 raw milk testimonials prepared by members of the Family Farms Co-op who drink raw milk supplied by David Hochstetler. As you review them, I am sure you will be impressed with the importance placed in, and the depth of commitment to raw milk and other natural foods which these Co-op members express.

On behalf of the entire Co-op, please express my heart felt thanks to Senator Levin, and of course to you, for your assistance in obtaining this very helpful clarification from the FDA in its February 21, 2007 letter to the Senator.

As you know, in addition to the legal arguments, it is my firm conviction that the FDA's perception of the "risks" of raw milk are out of date and that suppliers such as David Hochstetler and Family Farms Co-op, operating with exemplary cleanliness under valid cow share/herd-lease arrangements, both ensure the public health and permit individuals, the freedom to obtain foods of their choice for their families.

Thanks again for your kind assistance.

Very truly yours,


cc: Michelle Mital – FDA (DC)
Joann Givens – FDA (Detroit)
Captain Robert Hennes – FDA (College Park)
February 27, 2007 | Unregistered CommenterSteve Bemis
Great work Steve and David! Thanks to everyone who is helping us all in this fight that reaches beyond this frontline issue.
February 27, 2007 | Unregistered CommenterLinda Diane Feldt

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