James Stewart surveys scene at Rawesome Food Club. (Photo by Jennifer Sharpe)I was in Los Angeles over the weekend, so naturally I paid a visit to Rawesome Food Club in the Venice area, not far from the beach.

I was struck with how small and unassuming the place is–certainly no match for the giant Whole Foods store just a few hundred yards up the street. There is an open area of a few hundred square feet with fruits and vegetables, and a couple of checkout clerks. Then there are two shipping containers–one with assorted packaged goods like dried fruits and nuts and coconut oil, along with a small cooler containing kombucha and ceviche seafood; and then a second refrigerated trailer full of raw dairy and meat products.

Maybe I was struck because, in the video of the federal, state, and local agents coming in June 30 with guns drawn, the place appears larger. Hard to imagine all the special agents crowding in, and what they possibly could have been afraid of in such a small area.

Probably it’s because Rawesome is so close to Hollywood, the drama capital of the world, that the Rawesome drama keeps taking new twists and turns. In the latest bizarre twist, there’s been a falling out between the two men credited with founding Rawesome in 2005–James Stewart and Aajonus Vonderplanitz. I described some of the tension in my Oct. 12 post about quality and outsourcing issues.

It seems like the matter reached the boiling point last week when Vonderplanitz came to shop at Rawesome and began telling other members that they should stay away from the eggs, because of his concerns over their quality.

That was the last straw for Stewart, who was already upset over the Vonderplanitz charges over the egg and chicken quality. Stewart sent an email to Vonderplanitz and three other long-time members who have backed his charges, and suspended their membership privileges.

At a pot luck dinner on Sunday near San Diego, Vonderplanitz told a group of Rawesome members, “I’m not allowed to go to Rawesome.” He was upfront that he had discouraged other members from buying the eggs while at Rawesome the previous Wednesday, but said that shouldn’t be a reason to be banned from the club.
“I wrote him (Stewart) that you have no authority. I am the one who runs Rawesome under the Right to Choose Healthy Food organization.”

He noted that because Stewart is a part owner of the land on which Rawesome is located, he can restrict access to the site. “But he cannot revoke their membership. He has to deliver to them.”

In response to the entire mess, Vonderplanitz says he is working with friends to open two new members-only food outlets in the Los Angeles area, and hopes to have them opened in the next few weeks.

I must say I found the whole chain of events pretty upsetting. After standing off the full force of The State for four months, it seems sad that the key Rawesome people are fighting among themselves.

But the fact that the whole mess may spawn two new Rawesome-style outlets is heartening. There certainly seems to be significant demand; since the June 30 raid, Rawesome’s membership has climbed more than a third, from 1,500 members to more than 2,000. “The raid was great publicity,” says Stewart. 

It all brings to mind the thesis of the renowned economist Joseph Schumpeter, who described entrepreneurship as a process of “creative destruction.” You’ll be hard pressed to come up with a clearer example of creative destruction.
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The Estrella Family Creamery cheese situation seems to have gone from bad to worse, with U.S. marshalls having been called in to seize cheese supposedly made dangerous by listeria monocytogenes. I’d like to think that, for the authorities to go to so much trouble, they must have realistic concerns. But as far as I’m concerned, the U.S. Food and Drug Administration long ago exhausted its credibility, and just made matters worse with the Morningland Dairy situation. (For the latest developments in the Missouri and FDA efforts to deny due process and run roughshod over Morningland, see Doreen Hanes’ latest report.)

Unfortunately, the judges don’t understand that FDA spends a lot of time crying “wolf,” so as to destroy family farms and small food producers, and actually believes the agency’s warnings. But if FDA can shut down these dairies so easily, why do they need S 510, the so-called food safety bill pending in the Senate?